Oct 31, 2023
This episode of the podcast turns to how we approach our customers and whether we are providing an answer or solution. There are important differences between these two. In the first case, we are just providing a starting point. There can be many answers and even correct answers may not be feasible. That means they are...
Oct 26, 2023
We dig deep into customer satisfaction as we continue a discussion with Drake Nightenhelser and look at why we should master fulfillment. When you think about it, that is the step that is most critical. That is where we deliver on our promise, whether it is a product or a service. The customer will be most attuned to...
Oct 24, 2023
Of the many tools we have discussed, one that can not be overlooked is how to use coaching to advance your career. This option is one where we must sometimes embrace how little we know. Likewise, use a coach as a way to find guidance and someone to walk with us through our career journey. They provide a second...
Oct 19, 2023
We start a conversation with Drake Nightenhelser to offer timeless advice about avatars and best buyers and their role in an ideal business. Every business has a niche of ideal customers and does best when those are the ones it serves. However, we can get side-tracked by a desire to increase revenue without...
Oct 17, 2023
Every story of success often appears to have a point where overcoming adversity was a key to that eventual success. In this episode, we review lessons learned through past interviews and how we can all become that story of success despite the obstacles. Perspective is critical when we try to compare the challenges...