Nov 30, 2023
We continue our discussion with Andrew Murdoch and delve into how you will grow best when you know your audience. He mentions the well-known avatar approach. However, he mentions the level of detail we need to have. This is not a synopsis of a few sentences. Instead, it is a multi-page character and lifestyle...
Nov 28, 2023
We fill much of our free time with projects and side hustles that can be tasks for career growth. However, they require us to be intentional. We should have a career roadmap to guide us through the skills and experiences we see as important to us. The fun tasks will often be on our list of things to do. Nevertheless,...
Nov 23, 2023
It is Thanksgiving in the States and a good time to talk about the benefit of being thankful over worry. This may seem like just another positivity pile of crap. However, it is not. There is a lot to be gained by taking this approach, and it has more to do with overall health than confirmation bias.
Real...
Nov 21, 2023
It is time once again for our Thanksgiving special. Yes, it is that time of year when we pause and reflect a bit on how to prepare for your retrospective. This year, we will start the week with an admonition to assess the year gone by. We are dwindling down to the end of 2023 and now is the best time to review what we...
Nov 16, 2023
We start a new discussion in this episode and look at how Andrew Murdoch teaches us to leverage YouTube for marketing and brand growth. This is a channel for content that can not be ignored. It is too big and too valuable for our pursuit of customers. It is built to draw in like-minded viewers. Therefore, a...